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BHG Group acquires 51% in e-commerce success story IP-Agency to support further international growth

Translink Corporate Finance announces the acquisition of 51% of the shares in IP-Agency Finland Oy by BHG Group, the largest consumer e-commerce company in the Nordics. IP-Agency is a leading online company specialising in products for sports and leisure. The proprietary branded products are sold mainly in Finland, Sweden, Belgium, the DACH region and the US. IP-Agency has increased its annual sales by 600% during the past two years to EUR 19 million, with an EBITDA margin of over 25 percent. The various webstores receive about 900,000 hits each month.

Martin Edblad, Head of Strategy and M&A, comments:

IP-Agency’s development during the past three years is impressive to behold. By becoming a part of BHG, we believe that IP-Agency will greatly benefit from the breadth of our sales channels and our expertise in a number of key areas. We are very much looking forward to working together with the founders and management to support the continued expansion of operations.

Translink acted as the exclusive financial adviser to the Sellers in the transaction. CEO and the main shareholder Jouki Puurtinen is very satisfied with the decision to engage Translink as financial advisor:

I am very pleased with the assistance provided by Translink and the resulting transaction. Without Translink we probably would not have achieved such a mutually beneficial arrangement with BHG Group, which will enable us to continue to grow rapidly on both existing and new markets. Translink led the project in a way that allowed us to put our full focus on growing our business during the whole process.

Translink is convinced that the increased market share of e-commerce will continue to grow post-COVID-19 as telecommuting and online shopping becomes the new normal. We therefore expect the leading companies in this sector to continue to expand both into new segments and new geographical markets – often together with more established international partners or private equity sponsors

About Translink Corporate Finance

Translink Corporate Finance is an independent partnership of firms dedicated to Corporate Finance and M&A advisory services through over 30 offices in the key markets in Europe, North and South America, Asia, Australia and Africa. Translink has been successful in advising clients on thousands of transactions since its founding in 1972 and Translink offices have acted as advisers in over 100 M&A projects during the last twelve months.

About Translink in Finland
Translink Corporate Finance Finland, based in Helsinki, is one of the leading M&A boutiques in the Finnish market. Since its foundation more than 15 years ago, their partners completed more than 100 M&A transactions in different industries, worked closely together with a number of business partners and industry players, both locally and internationally. In addition Translink Finland is a Certified Adviser on NASDAQ OMX First North.

About Translink in Sweden
Anecta Translink, our partner in Sweden, is a M&A-advisor working with national and cross-border transactions. The company’s success in this segment is based on a wide industrial network and the fact that many of the team members have backgrounds as executives in Swedish industrials.

Further information:

Tero Nummenpää
tero.nummenpaa@translinkcf.fi, +358 40 521 2585

Pontus Backlund
pontus.backlund@translinkcf.fi, +358 50 574 0178

Juuso Marttinen
juuso.marttinen@translinkcf.fi, +358 50 561 4027

Read BHG Group press release.