Translink acted as advisor to the owners of Lyyti, when Vaaka Partners invested in the company to accelerate its international expansion. The goal of of the event management software company from Turku is to establish a strong market position in Europe and grow its revenue fivefold.
Strengths of Lyyti’s profitably growing SaaS business include outstanding customer satisfaction and integrations to leading marketing automation and CRM systems. The company has almost quadrupled its revenue over the past five years and currently employs circa 50 people. Lyyti’s dominant market position of 60% in Finland and the 20% annually growing European event management market provide a solid basis for continued growth.
The CEO of Lyyti Petri Hollmén comments on the process: “Before starting the investor project we considered not needing an advisor. In hindsight, we would have been in trouble had we not contacted Translink. The workload in a project like this is immense and management should be able to focus on operative activities. Translink’s ability to crunch numbers and make sense of complexity as well as efficiently control multiple simultaneous processes during the project was at a high level. Because of their expertise and unbelievably active service attitude we were able to concentrate on the essentials. Translink saved us from burning out during an intensive six-month period and spared hundreds of working hours from our company by taking full responsibility of the project. I am extremely satisfied with the cooperation and outcome.”
The fund managed by Vaaka Partners becomes a majority owner of Lyyti after the transaction but entrepreneurs Petri Hollmén and Rami Peltonen continue in operative management positions and as significant shareholders.
See Lyyti’s press release: https://www.lyyti.com/en/blog/vaaka-partners-to-support-lyytis-international-growth-plan