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Translink advises Perwyn-backed Miss Group in the acquisition of Finnish web hosting firm Seravo

International web hosting business, Miss Group, has acquired Finnish-based Seravo Oy as part of its global buy and build strategy. This is the third acquisition in Finland and 14th transaction globally where Translink has acted as advisor to Miss Group.

Established in 2011, Seravo – the world’s fastest WordPress server provider – offers premium hosting services and upkeep for over 4,000 WordPress sites. Seravo has reported steady double-digit revenue growth over recent years and is expected to continue on this path.

Acquisition of Seravo marks the third acquisition that Miss Group has completed in the Finnish market following the acquisitions of MMD Networks earlier this month and Euronic in April 2020 and will support the Group’s continued growth in Finland and into new markets – adding to the Group’s existing 216,000 web hosting customers.

Mattias Kaneteg, Miss Group founder and CEO, said: “Seravo has developed a high growth, scalable, recurring revenue business model with an impressive track record, and Miss Group is well positioned to sell Seravo’s WordPress SaaS product and services into our global customer network.

“Seravo has built an impeccable reputation as one of the world’s fastest WordPress server providers which will further strengthen Miss Group’s service offering as the best-in-class provider of hosting, domain and other web services that our customers require. Together with the Euronic and MMD brands, our synergies across the group will establish a new market leader in Finland, accelerating growth and boosting profitability.”

Otto Kekäläinen, Seravo’s founder, said: “As Seravo has become the market leader in its WordPress focused category in Finland, our natural next step is to replicate the success internationally under the wings of Miss Group, for the benefit of all of their existing and future customers”.

Mattias Kaneteg, Miss Group founder and CEO comments the cooperation with Translink: “Translink has really demonstrated its reach and ability to originate and execute deals utilizing its vast global network and close co-operation between Translink offices. With the help of Translink, we have been able to efficiently screen and find suitable targets across our focus regions and expand our operations rapidly through strategic M&A.”

About Translink Corporate Finance

Translink Corporate Finance is an independent partnership of firms dedicated to Corporate Finance advisory services through over 30 offices in the key markets in Africa, the Americas, Asia and Europe. Translink has been successful in advising clients on hundreds of transactions since its founding in 1972 and Translink offices have acted as advisers in over 100 M&A projects during the last twelve months.

About Translink in Finland

Translink Corporate Finance Finland, based in Helsinki, is one of the leading M&A boutiques in the Finnish market. Since its foundation more than 15 years ago, its partners have completed some 100 M&A transactions in different industries, worked closely together with a number of business partners and industry players, both locally and internationally. In addition, Translink Finland is a Certified Adviser on NASDAQ OMX First North.

About Translink in Sweden

Anecta Translink, our partner in Sweden, is a M&A-advisor working with national and cross-border transactions. The company’s success in this segment is based on a wide industrial network and the fact that many of the team members have backgrounds as executives in Swedish industrials.

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Read Miss Group’s press release

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